As the mother of all horse fairs and the world's largest meeting place for equestrian sports, EQUITANA has been setting standards since 1972. The first EQUITANA took place as a small trade fair in 1972 in the Essen, Germany exhibition halls and made a big impact in the equestrian sport industry: 180 exhibitors came to the first event, with 48,000 visitors the premiere was a complete success. Over the years, the "One Man Show" of 1972 has transformed into a world trade fair with huge dimensions. Today, the fair in Essen counts about 850 exhibitors from 30 nations and more than 200,000 visitors every two years.
The newest edition of EQUITANA USA will take place in-person at the Kentucky Horse Park October 1-3, 2021 and connects the equestrian community digitally throughout the year. The U.S. model follows the successful format of EQUITANA AUSTRALIA, which has been held since 1999 as the largest equestrian fair in Australia. In 2017, EQUITANA AUCKLAND was the first event in New Zealand to join the EQUITANA family.
The three-day event will feature the latest products and services from riding equipment and apparel to horse care supplies, gifts, and more. Visitors will have the unique opportunity to learn from top professionals, while being entertained throughout the day and into the evening. EQUITANA USA is truly a must-attend event for all horse lovers!
EQUITANA USA will be produced by Reed Exhibitions North America. Each year, Reed Exhibitions as an organization produces more than 500 events globally, in more than 40 countries, in 43 industry sections, and has more than 7 million annual visitors across these events.
Registration for the live EQUITANA USA event will open early/mid June, so check back then for more information!
Interested in selling on the EQUITANA USA Marketplace, powered by Equishopper? By participating on this platform, you’ll get the chance to reach and sell your products to equestrian consumers 365 days a year from anywhere, at any time, and on any device. Start to build your relationships with customers now, then continue to build loyalty and drive sales when they physically experience your products at the show this October 1-3, 2021.