The new reality is that sales and marketing are continuously and increasingly integrated. Sales and Marketing Alignment is critical to success. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.
Kathryn Dando is an experienced multi-channel marketing & sales professional providing consultative sales and marketing services designed to align both teams to drive growth and increase revenue. She has created effective, integrated sales and marketing strategies for industry verticals such as equestrian, automotive, consumer goods and retail. Our process is designed to align sales and marketing teams by providing expertise in market analysis, revenue strategy, and client needs assessments for effective brand story telling supporting all phases of the sales funnel.